L'Oréal Paris + British Vogue “The Non-Issue”

Created in partnership with L'Oréal Paris, British Vogue’s Non-Issue issue featured everything you’d expect from a regular issue of the magazine, but with one key difference: every woman featured inside was 55 or older. Its mission was to change the way people think about ageing, and build on L'Oréal Paris’s goal to help women “fulfill themselves according to their own rules and desires.”

Strategic services provided:

• Partnership with Facebook for “AR cover”

• Digital creative strategy

• Digital post-production

• Social media copywriting

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