start something priceless

The centerpiece of Mastercard’s #StartSomethingPriceless campaign was a cover of Willie Dixon’s “You Can’t Judge a Book by the Cover,” a song that highlights the importance of pushing past stereotypes to pursue your passion. The progressive rollout of the campaign featured a short film and a music video. Featured in the content is five-time 2018 GRAMMY® nominee SZA along with six emerging artists whose stories of overcoming challenge embody the sentiment of Start Something Priceless.

Strategic services provided:

• Content strategy

• Campaign rollout

• Paid social strategy

• Analytics and reporting

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