plump n shine “party on your lips”

Plump N Shine by L'Oréal Paris was originally envisioned to fulfill a demand in the market place for lip-plumping cosmetics – as popularized by Instagram trends and celebrities such as Kylie Jenner. However, research conducted primarily through social media listening unlocked a surprising consumer insight. Consumers of lip-plumping products are less interested in its effect, and more interested in the sensation it provides. This inspired the new creative direction of the campaign centered on sensation and experience: ”Party On Your Lips.”

Strategic services provided:

• Content strategy

• Social media listening

Click to view film