MASTERCARD “SOLAR ECLIPSE 2017”

Every brand was live-streaming the Grand American Solar Eclipse of 2017...but Mastercard flew straight to a school in St. Louis, Missouri, gave kids 50,000 pairs of Eclipse Sunglasses AND captured their reactions via a live-stream split-screen as it went into totality. We then executed one of the first paid social campaigns for a Facebook Livestream to ensure that the brand reached its Share of Voice and reach goals.

Strategic services provided:

• Paid social strategy

• Analytics and reporting

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