Mastercard + Stand Up 2 Cancer “Caregiving”

When a loved one is diagnosed with cancer we begin fighting it alongside them. We tapped into this insight around caregiving to create portraits of real survivors and their loved ones across TV and social-first video, inspired in part by Instagram trends. This encouraged viewers to join the fight by dining out with their Mastercard to make a donation to Stand Up to Cancer.

This campaign won a Silver Shorty Award and blew past Twitter and Instagram benchmarks to yield the highest engagement rate on Mastercard social. Ever.

Strategic services provided:

• Content strategy

• Paid social strategy

• Analytics and reporting

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