Magic Retouch “The Roots Family”

The Roots Family was a new kind of campaign not just for L’Oréal Paris, but for the entire hair color category. The story of a family facing a variety of “roots” problems was told through a universe of digital content, including: short-form programmatic video, Instagram posts, and even a webisode series. The campaign won a Euro Effie award in 2019 for most effective FMCG campaign.

Strategic services provided:

• Effie Awards case study

• Global paid social strategy

• Social media rollout strategy

• Analytics and reporting

• Social media copywriting

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